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Sleep
Country Canada selects Argyle Rowland Communications as public
relations agency of record 
TORONTO,
ON, September 9, 2005
- Sleep Country Canada,
the nation's number one mattress retailer, has selected Argyle
Rowland Communications as its public relations agency of record.
Argyle won the business following a competitive process.
"Sleep
Country Canada chose Argyle Rowland Communications because
they showed a clear understanding of our brand and our goals
- and offered smart, creative solutions to help us achieve
them," said Christine Magee, president and co-founder of Sleep
Country Canada. "The Argyle team also has something powerful
in common with Sleep Country: a track record of exceptional
client service."
With
101 company-owned stores in seven regional markets, Sleep
Country Canada was ranked one of the 50 Best Employers in
Canada in 2005. The company is known for its prominent advertising
and promotion campaigns, personified by Christine Magee. In
the company's first foray into public relations, Sleep Country
has tasked Argyle with developing and delivering a strategic
public relations program across Canada.
"In just 11 years, Sleep Country Canada has gone from start-up
to Canadian retailing legend - and the Argyle team is honoured
to earn their confidence," said Daniel Tisch, president of
Argyle Rowland Communications. "Like all the best clients,
they're great communicators with a great story to tell - and
we're excited to help Sleep Country tell that story with consistency,
clarity and impact."
The
addition of Sleep Country Canada to the agency's client roster
underscores the breadth and depth of consumer marketing experience
at Argyle. From Nestlé, Enterprise Rent-A-Car and Mike's Hard
Lemonade to Moen, Quiznos Sub and So Good soy beverages, Argyle
Rowland Communications has delivered breakthrough campaigns
for many of North America's most respected consumer brands.
About
Sleep Country Canada ( www.sleepcountry.ca
)
Sleep Country Canada is the nation's #1
mattress retailer - providing outstanding in-store and home
delivery service to Canadians from more than 100 stores across
the country. Founded in 1994, the company has demonstrated a
track record of growth and stability. Sleep Country Canada Income
Fund is an open-ended limited purpose trust that owns 100% of
the voting securities of Sleep Country Canada Inc. The Fund's
units are listed on the Toronto Stock Exchange under the symbol
Z.UN.
Founded
in 1979, Argyle Rowland Communications is one of North America's
leading public relations brands. The firm is affiliated with
the Environics Research Group and Saatchi & Saatchi's
international public relations network, Rowland Communications
Worldwide. Argyle has excellent credentials in financial services,
consumer products, health, manufacturing, technology and public
affairs. Argyle is based in Toronto and has affiliate offices
across the continent and around the world.
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