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Introducing
new So Good cones
Favourite
childhood treat reinvented as a refreshing, non-dairy indulgence
VANCOUVER,
BC, May 17, 2006 – So Good, Canada’s leading dairy
alternative brand, today announced the launch of So Good
Non-Dairy Frozen Cones – generous individual portions
of the brand’s popular non-dairy frozen dessert served in
waffle cones and topped with dairy-free chocolate chunks and
syrup. So Good is the first dairy alternative brand
to introduce non-dairy frozen cones.
Rich and creamy like
traditional ice cream, but without the cholesterol and lactose,
So Good Cones are available in chocolate and vanilla
flavours, and are a grown-up take on one of Canadians’ favourite
summer treats.
“There’s no doubt about
it – Canadians love their ice cream, but traditional offerings
don’t always hit the spot for everyone,” says Daniel Derrick,
marketing director for So Good. “ So Good Cones
have the same rich and creamy texture as traditional ice cream,
but without cholesterol and trans fats, so they can enjoyed
by everyone – especially adults who are still kids at heart.”
Launched in summer
2003, So Good Non-Dairy Frozen Dessert set the benchmark
for taste and quality in the frozen desserts category and
was named “Best New Vegetarian Product” by the Canadian
Council of Grocery Distributors. New So Good Cones
use the two most popular flavours – Chocolate and Vanilla
– to reinvent a classic summertime treat as a modern, grown-up
indulgence.
So Good Cones
four-packs will arrive at grocery retailers and convenience
stores across Canada just in time for summer with a suggested
retail price of $5.99.
About So Good
So Good, Canada’s leading
soy beverage brand, empowers consumers to make smart choices
for a healthy lifestyle. Made by Burnaby-based Soyaworld Inc.,
Canada’s largest soy beverage manufacturer and a leading health
food company, So Good’s expanding line of good-tasting product
choices includes fortified soy beverages and non-dairy frozen
desserts. So Good was the first fortified soy beverage to
join the Heart and Stroke Foundation of Canada’s Health Check
™ program.
For more information
about So Good soy beverages, visit www.So-Good.ca, or call
1-888-401-0019.
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