Peanut Bureau of Canada selects Argyle Rowland Communications as public relations agency of record

TORONTO, June 12, 2006 - Toronto-based Argyle Rowland Communications has been chosen by the Peanut Bureau of Canada as its agency of record for public relations. The selection followed a competitive process that involved several Canadian-based agencies.

The Peanut Bureau, the Canadian branch of the American Peanut Council , promotes the nutritional and taste benefits of U.S.-grown peanuts in Canada. Argyle's activities will include communications to consumers and health professionals, public education campaigns, Web site management, sponsorship management and trade-focused initiatives.

"Argyle came highly recommended for their knowledge of the food industry and excellent relationships with media and dietitians across Canada," said Patrick Archer, president of the American Peanut Council. "We were also impressed with the firm's expertise, experience and understanding that for the overwhelming majority of Canadians, peanuts are a healthy, nutritious food."

Canadians are among the world's largest per capita peanut consumers. More than 70 per cent of all peanuts consumed in Canada are grown in the U.S., and the average Canadian consumes 2.7 kg of peanuts and peanut butter every year. Most leading Canadian brands of peanut butter, in-shell peanuts and shelled, flavoured peanut snacks use U.S.-grown peanuts in their products.

"The Argyle team is excited to earn the confidence of the Peanut Bureau of Canada, and to add them to our growing list of top-tier food and consumer marketing clients," said Daniel Tisch, president of Argyle Rowland Communications. "American-grown peanuts offer superior flavour and nutrition, and fit perfectly with today's trend toward healthy snacking. We'll tell the Peanut Bureau's story with creativity, energy and enthusiasm."

About the Peanut Bureau of Canada

Established in 1999, the Peanut Bureau of Canada (PBC) is the Canadian information office of the American Peanut Council. The Bureau is dedicated to educating Canadian health care professionals, media and consumers about peanuts and peanut products as part of a healthy diet. The Bureau provides relevant and timely information to Canadian consumers, media, home economists, dietitians and other medical professionals. The Peanut Bureau of Canada works closely with the American Peanut Council to ensure Canadians receive the most recent scientific research information about peanuts and peanut products.

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