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Focus
on quality, taste makes Quiznos Sub fastest-growing sandwich
chain in Canada
Quiznos to open 40 restaurants by years-end as Canadians
embrace fresher, healthier fare
TORONTO,
October 6th, 2003 - If your mouth
begins to water at the thought of a Caesar Smoked Turkey sub
on herb foccacia bread, you're not alone. Quiznos Sub, the
upscale sandwich chain, announced today that it would open
40 new locations by the end of 2003. This makes the company
the fastest-growing sandwich chain in Canada reinforcing the
trend in consumer demand for fresher, high-quality, fast food
choices.
"Canadians
are more food- and nutrition-savvy than ever. We're looking
for healthier and better quality food - both at home and on
the go," says Mairlyn Smith, author, home economist and food
trend expert. "While other quick service chains are struggling,
Quiznos is growing because it's delivering the quality and
freshness consumers demand today. In a tough economy, a Quiznos
Sub is an affordable luxury."
Charlotte
Russell, executive vice president of Quiznos Sub, says as
of September 2003, Quiznos receives an application from a
prospective franchisee every 40 minutes, awards a new franchise
every 43 hours and opens a new restaurant every 96 hours.
"It's
clear the Quiznos concept of using high quality ingredients
in a gourmet toasted sandwich is resonating with Canadians,"
Russell says. "Quiznos is growing fast - and we will continue
to do so by delivering the best sandwich in the marketplace,
one successful restaurant and one wowed customer at a time."
Quiznos
opened its first Ontario restaurant in Toronto, September
1998, at 115 Yonge Street. Quiznos now has more than 85 locations
in Ontario and is scheduled to open more than 30 new locations
by the end of 2003.
Setting
the standard for sandwich innovation
While
sandwiches have been around for hundreds of years, Quiznos
Sub is setting the standard for sandwich innovation by focusing
on an upscale package that includes unique, premium sub sandwich
recipes and a sophisticated eating environment.
It
takes a team of 12 chefs and an average of 2,500 hours to
create the recipes that become Quiznos' gourmet sandwiches.
These flavourful creations combine special artisan breads,
premium quality meats, real Canadian cheese, and the freshest
vegetables. Gourmet accompaniments, such as a hot pepper bar
and signature sauces - like Quiznos classic Red Wine Vinaigrette
- are also available so diners can customize their toasted
sub sandwich anyway they like.
Quiznos
offers a complete dining experience with a low fat menu, selection
of fresh salads, hearty soups and specialty desserts to tantalize
the taste buds of all sub lovers. New Quiznos restaurants
offer excellent customer service in a modern dining environment,
meeting the consumer demand for ambiance and atmosphere as
well as convenience.
Quiznos
Sub
Quiznos
Sub is the fastest-growing sandwich chain in Canada, with
220 stores nationwide and 40 locations to open by the end
of 2003. Based in Mississauga, Ontario, Quiznos offers gourmet
toasted sub sandwiches, fresh salads, hearty soups and specialty
desserts.
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