Product sampling / consumer intercept
Creating Buzz and Word of Mouth Through Direct Contact Marketing
Getting your product in the hands of consumers – on the street, in the malls, and on the way to work – can be an important method in building positive buzz for a new product launch or brand re-vitalization program.
Call it field marketing, guerilla marketing, buzz marketing, street marketing, or one-on-one marketing, Argyle Communications develops creative, meaningful strategies that generate head-turning, attention-grabbing results.
Our programs range from individual events to sustained branding and sampling campaigns. Our key objective: putting clients’ products in the hands of target-specific consumers to create memorable and valuable experiences.
Our services include:
- Product sampling and demos
- Coupon and promotional materials distribution
- Trade and consumer show support
- Street events
- Buzz marketing, word of mouth
- Program measurement
