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Product sampling / consumer intercept

Creating Buzz and Word of Mouth Through Direct Contact Marketing

Getting your product in the hands of consumers – on the street, in the malls, and on the way to work – can be an important method in building positive buzz for a new product launch or brand re-vitalization program. 

Call it field marketing, guerilla marketing, buzz marketing, street marketing, or one-on-one marketing, Argyle Communications develops creative, meaningful strategies that generate head-turning, attention-grabbing results.

Our programs range from individual events to sustained branding and sampling campaigns. Our key objective: putting clients’ products in the hands of target-specific consumers to create memorable and valuable experiences.

Our services include:

  • Product sampling and demos
  • Coupon and promotional materials distribution
  • Trade and consumer show support
  • Street events
  • Buzz marketing, word of mouth
  • Program measurement

Our latest blog post

Bridging the Gulf: 5 reflections on global communication
Posted on Mar 21st, 2012
In a multipolar world, communication is a true source of power As the Arab Spring demonstrated so powerfully, the... Read More »

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