Spokesperson training
Your media profile: A key business tool
Good media coverage is critical to almost all public relations campaigns. As the influence of the media continues to grow, coverage is the number one way for most organizations to reach the people who are essential to their success.
In addition to helping clients develop their public relations strategies, Argyle Communications has a comprehensive program that equips spokespeople with the techniques and tools to define their messages and deliver them in media interviews — with clarity, consistency and impact.
We believe that each interview is a selling opportunity for your products, services or ideas. We help you excel in interviews, rather than simply treating them as a necessary evil. Using a mixture of instruction and realistic, interactive simulations, Argyle’s media training workshop will show you:
- The way the media work — using real-life examples of broadcast and print media coverage
- The keys to effective media messages — what works and what doesn’t
- The most common types of questions, and how to deal with them
- The pitfalls you must know and avoid
- What to do when a reporter calls
- How to improve your personal performance in any media situation — whether you’re a beginner or an interview veteran
Session leader Daniel Tisch is President and a partner at Argyle Communications. In his 20+ years as a communications professional, Dan has been a media spokesman for both public and private organizations. He has provided media skills training to corporate CEOs, political party leaders and cabinet ministers, top academics, high-performance athletes, health experts and others who face the glare of the media spotlight every day.
In the summer of 2002, Dan was selected by the Washington-based National Democratic Institute for International Affairs to provide media training to the leaders of moderate political parties in Bosnia and Herzegovina. He worked personally with the Prime Minister of the Bosnian Serb republic and two candidates seeking the presidency.
Dan’s public relations and marketing campaigns have earned more than 70 awards from the International Association of Business Communicators and the Canadian Public Relations Society. He is frequently called upon to comment on public affairs matters in television, radio and print media. From 2000 to 2003, he made bi-weekly appearances on Canada AM, Canada’s #1 morning television news program.
