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Smart public relations calls for smart partnerships. Our communications and research partners will give you the knowledge to understand your audiences better, and the tools to reach them in more powerful and memorable ways.

Communications for Québec & French Canada
Street marketing
Market research

Communications for Québec & French Canada
Targeted public relations solutions that work

If reaching one of the world's largest French-speaking markets is important to your business, you need a well-targeted approach and a team that can communicate with impact, and influence with integrity.

Through our bilingual staff in Toronto and by working with some of the most respected and creative public relations agencies in Québec, Argyle Communications develops and executes strategic communications campaigns uniquely designed for Canada's French-language market.

Argyle works with its Québec affiliates to provide strategic communication counsel, marketing communications, media relations, issue and crisis management, corporate and financial communications, and media skills training -- not just to clients based in Québec, but to anyone who needs to reach this unique and important market.

 


Street marketing
Creating buzz through direct contact marketing

Getting your product into the hands of consumers – on the street, in the malls, and on the way to work – builds the buzz that’s so critical to any new product launch or brand revitalization program.

Call it field marketing, guerilla marketing, buzz marketing, street marketing, or one-on-one marketing, Argyle Communications partners with Free For All Marketing to develop creative, meaningful strategies that generate head-turning, attention-grabbing results.

Free For All Marketing is a seasoned street sampling company with a reputation for executing creative programs, delivered by enthusiastic and knowledgeable staff.

Together, our programs range from individual events to sustained branding and sampling campaigns. Our objective: putting clients’ products into the hands of target-specific consumers to create memorable and valuable experiences. Our services include:

Product sampling and demos
Coupon & promotional material distribution
Trade and consumer show support
Street events
Buzz marketing, word of mouth


Market research
Research-tested marketing and communications

Argyle Communications’ relationship with the Environics Research Group, one of North America's leading polling, market and social values research firms, provides a strategic advantage for our clients.

After all, in the world of public relations, those who understand the public mind have a critical edge.

Working with Environics, we create research-tested marketing and communications campaigns that resonate with the audiences that are important to each client's success.

Environics has been producing reliable, qualitative and quantitative research for business and governments for more than a quarter-century – not just raw numbers, but also strategic answers to crucial issues. The firm provides solid data, analyzed by experts with a high level of insightful interpretation.

In addition, Environics has been tracking consumer attitudes using a variety of research tools for more than a decade. Through analysis of historical data, researchers can identify key trends and issues. By cross-referencing information across a variety of methodologies, Environics expands clients’ understanding of issues and the implications of their business and communications activities. The firm has extensive experience with qualitative, quantitative, omnibus, syndicated and custom research methodologies allowing them to address clients' individual needs.

Environics is headquartered in Toronto and has offices and/or affiliates across Canada and around the world.

 
 
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