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Smart public relations calls for smart
partnerships. Our communications and research partners will
give you the knowledge to understand your audiences better,
and the tools to reach them in more powerful and memorable
ways.
Communications for Québec & French
Canada
Street marketing
Market research
Communications for Québec
& French Canada
Targeted public relations solutions that work
If
reaching one of the world's largest French-speaking markets
is important to your business, you need a well-targeted approach
and a team that can communicate with impact, and influence
with integrity.
Through
our bilingual staff in Toronto and by working with some of
the most respected and creative public relations agencies
in Québec, Argyle Communications develops and executes
strategic communications campaigns uniquely designed for Canada's
French-language market.
Argyle works
with its Québec affiliates to provide strategic communication
counsel, marketing communications, media relations, issue and
crisis management, corporate and financial communications, and
media skills training -- not just to clients based in Québec,
but to anyone who needs to reach this unique and important market.
Street
marketing
Creating buzz through direct contact marketing
Getting your product into the hands of consumers –
on the street, in the malls, and on the way to work –
builds the buzz that’s so critical to any new product
launch or brand revitalization program.
Call it field marketing, guerilla marketing, buzz marketing,
street marketing, or one-on-one marketing, Argyle Communications partners with Free For All Marketing to develop
creative, meaningful strategies that generate head-turning,
attention-grabbing results.
Free For All Marketing is a seasoned street sampling company
with a reputation for executing creative programs, delivered
by enthusiastic and knowledgeable staff.
Together, our programs range from individual events to sustained
branding and sampling campaigns. Our objective: putting clients’ products
into the hands of target-specific consumers to create memorable
and valuable experiences. Our services include:
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Product sampling and demos |
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Coupon & promotional material distribution |
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Trade and consumer show support |
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Street events |
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Buzz marketing, word of mouth |
Market research
Research-tested marketing and communications
Argyle Communications’ relationship with the
Environics Research Group, one of North America's leading
polling, market and social values research firms, provides
a strategic advantage for our clients.
After all, in the world of public relations, those who understand
the public mind have a critical edge.
Working with Environics, we create research-tested marketing
and communications campaigns that resonate with the audiences
that are important to each client's success.
Environics has been producing reliable, qualitative and
quantitative research for business and governments for more
than a quarter-century – not just raw numbers, but
also strategic answers to crucial issues. The firm provides
solid data, analyzed by experts with a high level of insightful
interpretation.
In addition, Environics has been tracking consumer attitudes
using a variety of research tools for more than a decade.
Through analysis of historical data, researchers can identify
key trends and issues. By cross-referencing information across
a variety of methodologies, Environics expands clients’ understanding
of issues and the implications of their business and communications
activities. The firm has extensive experience with qualitative,
quantitative, omnibus, syndicated and custom research methodologies
allowing them to address clients' individual needs.
Environics is headquartered in Toronto and has offices and/or
affiliates across Canada and around the world.
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