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Argyle Communications earns local, national and international awards for food clients
Argyle earns awards for work with American Peanut Council, Nestlé & Weston Bakeries
TORONTO, June 18, 2010 – Argyle Communications, one of Canada’s leading independent public relations firms, has been honoured with 11 major industry awards for its work on a range of consumer food campaigns in 2009. These honours included the top Canadian and international awards for issues and crisis management for Argyle’s services to the U.S. peanut industry during the 2009 salmonella crisis, as well as acclaim for Argyle’s campaigns for leading brands such as Nestlé and Weston Bakeries.
“Food clients have been a big part of Argyle’s ‘bread and butter’ for many years, and it’s a great honour to earn this recognition from our public relations industry peers,” said Daniel Tisch, president of Argyle Communications. “In our work for both established and emerging brands, as well as major product categories, Argyle aims to set high standards – and it’s clear we are succeeding.”
Argyle’s Nestlé Fav*rites campaign, which took place during the Halloween and back-to-school time frame, focused on the importance of portion-control and highlighted Nestlé products as a smart option for kid-friendly treats.
An Argyle campaign for Weston Bakeries focused on generating consumer awareness surrounding Patak’s Naan breads. Through grassroots media relations tactics and the profiling of Anjali Pathak, the brand ambassador and granddaughter of the brand’s founder, Argyle executed a multi-faceted, award winning communications campaign.
Argyle Communications earned the following awards for food clients from the International Association of Business Communicators’ (IABC) and the Canadian Public Relations Society (CPRS) in 2010:
Award |
Category |
Client |
IABC Gold Quill Award of Excellence |
Issues Management |
American Peanut Council |
CPRS National Gold Award of Excellence |
Issues and Crisis Management |
American Peanut Council |
CPRS National Bronze Award of Excellence |
Media Relations |
Nestlé Canada |
IABC Toronto Ovation Award of Merit |
Issues Management and Crisis Communication |
American Peanut Council |
IABC Toronto Ovation Award of Merit |
Media Relations |
Weston Bakeries |
IABC Toronto Ovation Award of Merit |
Media Relations |
American Peanut Council |
CPRS Toronto ACE Award |
Campaign of the Year |
American Peanut Council |
CPRS Toronto ACE Award |
Issues and Crisis Management |
American Peanut Council |
CPRS Toronto ACE Award |
Media Relations |
American Peanut Council |
CPRS Toronto ACE Award |
Media Relations |
Nestlé Canada |
CPRS Toronto ACE Award |
Media Relations |
Weston Bakeries |
About Argyle: Public relations excellence since 1979 (www.argylecommunications.com)
Founded in 1979, Argyle Communications is one of North America’s most respected independent public relations firms. Argyle clients include leading organizations and brands in consumer marketing, financial services, health and wellness, manufacturing, technology, government and public affairs. Argyle is based in Toronto and has affiliate offices across the continent and around the world.
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