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WESTON BAKERIES MARKS 125TH ANNIVERSARY BY ANNOUNCING THAT IT IS AN OFFICIAL SUPPLIER TO THE VANCOUVER 2010 OLYMPIC AND PARALYMPIC WINTER GAMES
May 3, 2007, Toronto, ON – The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) and Weston Foods (Canada) Inc. announced today that Weston Bakeries Limited has been named the Official Supplier of Bread and Baked Goods for the Vancouver 2010 Olympic and Paralympic Winter Games. Details of the new partnership were shared at the Weston Family Innovation Centre in the Ontario Science Centre as part of Weston Bakeries Limited 125th anniversary celebrations.
"2007 marks an important milestone in the history of Weston’s and as we celebrate 125 years, we are excited to also celebrate the very best of Canadian athletes,” said Ralph Robinson, President, Weston Foods (Canada) Inc. to an audience including Olympic Gold Medallists Beckie Scott (cross-country skiing) and Brad Gushue (curling) and Olympic women’s snowboardcross Bronze Medallist, Dominique Maltais. “Weston’s commitment to excellence in Canadian sport is echoed in our support of the 2010 Olympic and Paralympic Winter Games and we are delighted to work hand-in-hand with VANOC to inspire all Canadians to celebrate the possible,” he added.
Building on Weston’s proud Olympic history as a sponsor of the 1976 Montreal Olympic Games and 1988 Calgary Olympic Games, this partnership provides Weston Bakeries Limited with Official Supplier sponsorship rights in the Bread and Baked goods category. In addition to the Vancouver 2010 Olympic and Paralympic Winter Games, Weston Bakeries Limited will also serve as the Official Supplier for the Canadian Olympic teams competing in Beijing in 2008 and London in 2012.
“We are pleased to have Weston Bakeries Limited join the team helping to feed the spirit of Olympic and Paralympic dreams,” said John Furlong, VANOC CEO. “Building on their proud legacy which started at the Olympic Games in Montreal and Calgary, Weston is once again demonstrating a strong commitment to excellence and a desire to inspire Canadians of all ages to engage in sport and play.”
W. Galen Weston, Chairman and President, George Weston Limited who helped mark the celebration added: “these are exciting times for Weston Bakeries. I can't think of a better way to celebrate the 125th anniversary of my grandfather’s greatest achievement - the founding of this great bakery - than to be lending our support to Canadian athletes and the Vancouver 2010 Olympic and Paralympic Winter Games.”
With a passion to providing sport and fitness opportunities for Canada’s children and youth, George Weston Limited., parent company of Weston Bakeries Limited, also announced a donation of $300,000.00 to YMCA organizations across Canada. An exciting new initiative, the Wonder Play, Dream, Grow Community Spirit program will fund community-based programs that help kids stay fit through play. The program will also include funding the building of several playgrounds and training facilities in communities across Canada.
About VANOC
VANOC is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010.
VANOC's marketing program is focused on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. VANOC’s Worldwide TOP partners include Coca-Cola, Atos Origin, GE, McDonald’s, Omega, Samsung and Visa. VANOC's National Partners are Bell Canada, Hbc, RBC Financial Group, GM Canada, Petro-Canada, and RONA.
VANOC’s Official Supporters include Air Canada, the British Columbia Lottery Corporation, Canadian Pacific, the Royal Canadian Mint, Ricoh Canada Inc., ICBC and Teck Cominco Limited. VANOC’s Official Suppliers are Dow Canada, EPCOR, Haworth Canada, Nortel, Vincor Canada, Workopolis, and Weston Bakeries.
About Weston Foods (Canada) Inc.Weston Foods (Canada) Inc. is a subsidiary of George Weston Limited, a Canadian public company and is one of North America's leading food processing and distribution companies. Weston Bakeries Limited is one of Canada's leading bakeries with a number of well-known bakery brands including Wonder®, Country Harvest®, D'Italiano®, Thomas'® and Weston®.
® Weston Bakeries Limited, Licensee of the trademarks.
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