Argyle signs two leading consumer food clients

Account wins strengthen Argyle Communications’ status
as one of Canada’s leading providers of food and beverage PR

TORONTO, April 24, 2008 – Argyle Communications today announced two additions to the company’s growing food and consumer products client list. Neilson Dairy engaged the firm to lead a multi-faceted brand building campaign for DHA Omega-3 enhanced Dairy Oh! fresh milk. Argyle will also work on behalf of the New Brunswick Salmon Growers’ Association (NBSGA) to promote farm-raised Atlantic salmon from Canada’s East Coast.

Following a competitive process, Argyle’s consumer marketing team was selected as the public relations agency of record for Neilson Dairy, a leading producer and innovator of fresh and shelf-stable milk. Argyle’s first mandate is to build consumer awareness and understanding of Dairy Oh!, the first fresh milk to offer naturally occurring DHA Omega-3. Introduced in 2004, Dairy Oh! dominates the value-added milk Omega-3 category with 90% share of total volume, according to The Nielsen Company.

"Argyle came highly recommended for their experience in planning and executing creative consumer campaigns that get attention and deliver results," said Julia Kovacs, Director of Marketing for Neilson Dairy. "We were also impressed with the Argyle team’s understanding of our industry and current food and nutrition trends, and media relationships across Canada.”

Argyle was also recently selected by Atlantic Canada’s leading salmon industry association to manage a public relations campaign that will include educating consumers on the health benefits of Atlantic salmon and the industry’s world-leading environmental sustainability practices. The NBSGA campaign will also correct misinformation regarding food safety and contaminants.

“It’s exciting for the Argyle team to work with Neilson Dairy and the New Brunswick salmon growers – and to help them communicate their innovations,” said Daniel Tisch, president of Argyle Communications. “Today’s consumers are savvier than ever in choosing foods for specific health benefits – and the DHA omega-3 in both salmon and Neilson Dairy Oh! is a great example. Argyle Communications is proud to be at the forefront of communications on consumer health trends.”

About Neilson Dairy
William Neilson Limited, founded in 1893, manufactures and distributes fresh milk and dairy products and is a subsidiary of George Weston Limited. Neilson Dairy is dedicated to providing Canadians with healthful, high quality dairy products. For information about William Neilson Limited, please visit http://www.neilsondairy.com

About the New Brunswick Salmon Growers’ Association
The New Brunswick Salmon Growers Association was formed in 1987. The Association works on behalf of the entire sector to promote a sustainable salmon farming industry in the province, responsible management practices, safe food, a safe environment and global competitiveness.

About Argyle
Founded in 1979, Argyle Communications is one of North America’s most respected independent public relations firms. Argyle clients include major brands in consumer marketing, financial services, health sciences, manufacturing, technology and public affairs. Argyle is based in Toronto and has affiliate offices across the continent and around the world.

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