Best Practices in Media Relations:

Argyle executives launch new Canadian PR webinar series

TORONTO, ON, September 16, 2008 — This Thursday, Daniel Tisch, APR, President, and Alison George, Vice President of Argyle Communications will lead the Canadian Public Relations Society’s first-ever educational webinar -- a 90-minute session on best practices in media relations.

Tisch and George will use a case study approach, highlighting one of Canada’s most acclaimed public relations programs of 2007 – Argyle’s “Aero: Guys Just Don’t Get it” campaign for Nestlé Canada. The program earned the Gold Award at the 2008 CPRS Awards of Excellence.

The webinar will highlight how Argyle took an innovative approach to a traditional PR tactic – a public opinion survey – to help position AERO as the number one chocolate brand for women. Register to find out how the Argyle team initiated and executed the concept for this highly successful campaign using some of the industry’s best practices in media relations.

Date: Thursday, September 18, 2008

Time: 2:00 p.m., ET (90 minutes)

Cost: CPRS member $65 + GST / Non-member $75 + GST

For more information and to register please visit:

http://www.cprs.ca/ProfessionalDevelopment/e_webinar.asp?wbnr=daniel_tisch.asp

About Argyle: Public relations excellence since 1979

Founded in 1979, Argyle Communications is one of North America’s most respected independent public relations firms. Argyle clients include major brands in consumer marketing, financial services, health sciences, manufacturing, technology and public affairs. Argyle is based in Toronto and has affiliate offices across the continent and around the world.

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