Jamieson Launches ProVitamina Skincare Collection
Offering Refreshing Vitamin-Infused Phytohydration

Antioxidant-rich formula reduces appearance of fine lines and wrinkles, restores radiance, hydration and improves skin texture

TORONTO, October 16, 2008 – Jamieson Laboratories today announced the launch of the ProVitamina skincare collection, a line of hypoallergenic, parabens-free products designed to reverse the effects of age and stress, and the damaging wear and tear of daily life. The complete line of six ProVitamina products features Vitamin E, a potent antioxidant that reduces fine lines and wrinkles, and gentle, long-lasting protein moisturizers. Numerous clinical studies have shown vitamin E can reduce DNA damage and enhance epidermal hydration while reducing skin roughness.

“The Jamieson team drew on 85 years of vitamin expertise when formulating the ProVitamina skincare collection, and created a series of products that renew and revitalize the skin’s natural beauty,” says Gary Leong, VP, Scientific and Technical Affairs. “We used only pure, high quality, natural-sourced vitamins and minerals, because your skin deserves the same careful attention as the rest of your body.”

Our skin is our first line of defense, and every day it’s exposed to environmental pollutants, sun damage and stress that can have an adverse affect on our body and complexion.

“We all want to put our best face forward, but the reality is most of us could use a little help when it comes to improving skin condition,” says Dr. Paul Cohen, Board Certified Dermatologist and Fellow of the Royal College of Physicians and Surgeons of Canada and member of both the Canadian Dermatological Association and the Toronto Dermatological Society. “Our skin functions and looks its best when it is properly moisturized, and the ProVitamina products are a simple and effective way to nourish and renew our skin’s natural defenses.”

Revolutionary Moisturizing System
All ProVitamina products offer the unique benefit of phytohydration – a combination of pure Vitamin E, protective antioxidants and protein moisturizers – designed to nourish the skin and refresh the complexion.

The new ProVitamina product line includes:

•Fresh Youthful Hydrating Gel-Cream. Includes VenuceaneTM - a patented antioxidant from deep-sea micro-organism which is clinically proven to reduce skin aging. Fortified with pro collagen tetra peptides and anti-wrinkle, firming nutrients, it reduces the look of fine lines, helps restore radiance to skin tone, promotes skin elasticity and firmness. Apply day and night on freshly cleansed skin.

•Natural Radiance Moisture Lotion. Features MelanoBronze™, a unique combination of gentle botanical extract and amino acid. The formulation stimulates the skin’s natural pigments to give a healthy glow – without the effects of harsh self-tanning chemicals. This lotion also protects from the drying effects of the sun, provides long-lasting moisture and a healthy, radiant complexion.

•Anti-Wrinkle Eye Contour Cream. Fortified with pro collagen tetra peptides and botanical antioxidants it reduces the look of fine lines and wrinkles procures a lifting effect, improves elasticity and reduces puffiness under the eye. Apply to eye area, day and night to freshly cleansed skin.

•Retinol Renewal Night Cream. Fortified with anti-wrinkle firming nutrients and a gentle level of Vitamin A that helps stimulate the natural skin renewal process and reduces the signs of aging with regular use. Apply nightly on freshly cleansed skin.

•Moisture-Rich Nourishing Cream. This formula is fortified with 30 000 IU of pure Vitamin E, protein moisturizers and protecting antioxidants that help to improve skin elasticity, suppleness and tone; provide superior hydration and radiant looking skin. Apply day and night on freshly cleansed skin, face and body to combat deep wrinkles and extreme dryness.

•100% Pure Vitamin E Oil. This formula contains 28 000 IU to help smooth, protect and improve the look of stressed skin. Apply directly to wrinkles, scars, stretch marks and chapped skin or use after hair removal or post-surgery to speed healing. Apply day and night on freshly cleansed skin.

All formulas are pH-neutral, chemical-free and produced without animal testing. The Jamieson ProVitamina skincare collection is available in the skin care or beauty section of retailers across Canada for suggested retail prices ranging from $12.99 - $19.99.

About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada's largest manufacturer and distributor of advanced natural health care products and a world-leading innovator in the development of proprietary formulas. All Jamieson products are produced at the company's state-of-the-art manufacturing laboratories in Windsor, Ontario. Jamieson products are exported to more than 50 countries including the United States, China, Japan, Hong Kong, Korea and Singapore. For more information, visit www.jamiesonvitamins.com or call 1-800-265-5088.

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