Jamieson Laboratories Brings 360 Pure Promise to British Columbia
Purity and Quality-Control Measures Guarantee Consumer Safety

VANCOUVER, November 13, 2008 — Jamieson Laboratories, Canada’s largest manufacturer of advanced health products, is in Vancouver today to openly discuss natural health product safety. British Columbia, according to Health Canada, is the country’s largest consumer of natural-health products. Jamieson has issued a call-to-action regarding the urgent issue of safety against the backdrop of the company’s own 360 Pure quality-assurance protocol, which was unveiled in Toronto last week.

Nearly four out of five residents of British Columbia use natural-health supplements, making product safety, purity and integrity a timely topic in this province. “Jamieson Laboratories has always led the way in innovation and excellence with its premium vitamins,” said Vic Neufeld, President and CEO, Jamieson Laboratories. “Complementary and alternative health are a part of West Coast culture. It is our privilege to come and demonstrate the calibre of care and scrutiny we bring to every Jamieson product. We are proud to put the well-being of our consumers first.”

The ground-breaking 360 Pure protocol represents the most comprehensive quality-assurance program in Canada’s nutritional-supplements industry. It reinforces Jamieson’s 85-year leadership as Canada’s most respected vitamin company and raises the bar for the industry and consumers everywhere. “Jamieson’s 360 Pure reinforces our goal to provide consumers with the best vitamin and mineral formulas they can buy,” adds Neufeld. “As Canada’s most trusted brand operating in a global economy, we understand why 360 Pure is more relevant today than ever.”

The 360 Pure seal of assurance brings Jamieson’s long-standing commitment to safety, potency and purity into the public domain. To achieve this elevated level of excellence, each Jamieson product undergoes a minimum of 360 individual quality-control steps that begin with raw materials. “We select ingredients as much for what they contain as for what they don’t — where and how they are grown, harvested and processed,” says Gary Leong, Jamieson Laboratories’ Vice President, Scientific & Technical Affairs. “Consumers deserve the highest-calibre materials whose origin is clearly defined and fully supported by documentation. And that’s exactly what they get from Jamieson. We deal only with materials suppliers and partners who share our standards.”

Within the 360 Pure chain of custody, Jamieson conducts numerous tests and maintains exacting production standards, each of which safeguards the purity and potency of every formulation. “The 360 Pure promise includes hundreds of protocols at our state-of-the-art facility,” Leong adds. “Not only are we vigilant about our materials and the steps we take internally, but our full-circle guarantee means we monitor and track products long after they reach store shelves. Manufacturers have a responsibility to their customers. 360 Pure is our way of honouring that public trust.”

360 Pure quality assurance protocols include:
The finest raw materials

Jamieson’s comprehensive selection process ensures that only the purest materials from the world’s finest resources are used in each formulation. 

Absolute clinical purity — guaranteed

All raw materials are tested, tracked, checked and monitored through a rigorous chain of custody. Representative samples are screened for impurities — heavy metals, pesticides, solvents and microbiological contaminants, to name a few — before being certified for use. 

Consistent, active potency

Jamieson analyses ingredients for uniformity and nutritional bioavailability. Technicians protect product potency by using alcohol- and solvent-free extraction and dry-compression tabletting procedures, all of which prevent dilution and contamination.

Smart manufacturing

During manufacturing, airflow controls prevent cross-contamination. Equipment scales, mixers, tableting machines, coating equipment and analytical devices receive rigorous cleaning. Routine calibration and diagnostic tests ensure the precision of manufacturing equipment. Small, carefully controlled manufacturing batches ensure the freshest formulations on the market.

About Jamieson Laboratories
Established in 1922, Jamieson Laboratories is Canada's largest manufacturer and distributor of advanced natural health care products and a world-leading innovator in the development of proprietary formulas. All Jamieson products are produced at the company's state-of-the-art manufacturing laboratories in Windsor, Ontario. Jamieson products are exported to more than 50 countries including the United States, China, Japan, Hong Kong, Korea and Singapore. For more information, visit www.jamiesonvitamins.com or call 1-800-265-5088.

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