Shake-Up Your Water for an Energized Boost

Jamieson Laboratories Introduces an All-Natural, Low-Calorie

Sports Drink Alternative

Toronto, ON (April 28, 2009) – Jamieson Laboratories today unveiled Electrolyte +C, a proprietary, natural rehydration formula that offers the benefits of electrolyte minerals and vitamin C with no artificial flavours and colours, no added sugar, and only nine calories per serving. The easy-to-use powder sticks mix easily with water and help boost energy levels during activity, post-workout or after spending time in a hot or dry environment. 

“For anyone getting ready to head back outdoors this spring to reboot their fitness program, or start a new one, staying hydrated and replenishing important electrolytes is critical to getting the most from our workouts,” says Dr. Michael Clarfield, director of The Sports Medicine Specialists clinic. “Jamieson’s Electrolyte +C is a unique product because it offers all the benefits of electrolytes and vitamin C, without the added sugar, and other artificial ingredients of a typical sports drink.”

Electrolyte +C is available in two all-natural flavours, citrus and pomegranate-berry. The powder sticks are 10 cm in length and can be easily carried in a gym bag, pocket or purse, ready to be combined with cool water when needed. They are non-acidic which makes them gentle on the stomach. They are also cost effective – a box of 30 powder sticks costs $19.99, or just $0.66 per stick, compared to $1.99 for a 710 ml bottle of sports drink.

Electrolytes support workout performance and safety

During a workout, sweat carries electrolytes out of the body and causes a loss of hydration. Electrolytes are critical for nerve and muscle function, so loss of electrolytes during a strenuous workout can impact performance. Hydration and electrolyte imbalance can also lead to muscle cramps, and, in hot climates, heat stroke or exhaustion in extreme cases.

“When we lose just four per cent of hydration our performance can be negatively affected,” says Dr. Clarfield. “So it is important to replenish fluid and electrolytes during and immediately following a strenuous workout.”

Vitamin C supports workout performance

For those enjoying outdoor activity in large urban centres, pollutants like carbon monoxide have an enormous impact on our performance. According to the latest data from Environment Canada’s National Pollutant Release Inventory (NPRI) most pollutants released by companies across Canada are dumped into the air. 

“Once in your body, carbon monoxide competes with oxygen for red blood cells forcing your body to work harder and decreasing your exercise potential,” says Dr. Clarfield. “Research has shown taking antioxidants, like vitamin C, help neutralize the effect of pollution on the body.”

Electrolytes in combination with Vitamin C help in the recovery of cold and flu

Each powder stick also contains 500 milligrams of vitamin C, which plays an important role in overall health and immunity. Some research studies indicate that individuals with low dietary intake of vitamin C may be less susceptible to a common cold when vitamin C is taken in supplemental form. Overall, vitamin C provides better immune function under stress so individuals are better able to combat illness. Vitamin C is clinically proven to help in the development and maintenance of bones, cartilage, teeth and gums. It also assists in the formation of connective tissue, plays a role in wound healing, and helps the body to metabolize fats and proteins.

“Even a common cold or flu can leave us dehydrated,” adds Dr. Clarfield. “Drinking Electrolyte +C may also help with recovery from illness by replenishing fluids and electrolytes lost through vomiting or diarrhea.”

Jamieson’s Electrolyte +C is available at pharmacies and mass retailers across Canada.

About Jamieson Laboratories

Established in 1922, Jamieson Laboratories is Canada's largest manufacturer and distributor of advanced natural health care products and a world-leading innovator in the development of proprietary formulas. All Jamieson products are produced at the company's state-of-the-art manufacturing laboratories in Windsor, Ontario. Jamieson products are exported to more than 50 countries including the United States, China, Japan, Hong Kong, Korea and Singapore. For more information, visit www.jamiesonvitamins.com or call 1-800-265-5088. 

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