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Argyle Communications wins top international award
for research-based communications
Leading independent PR firm earns 11 awards from industry peers
TORONTO, June 11, 2009 – Argyle Communications is celebrating this week as the Canadian firm received one of the world’s highest awards for research-driven public relations: the Jake Wittmer Research Award from the San Francisco-based International Association of Business Communicators (IABC). The honour – selected from among more than 1,000 entries in the IABC’s Gold Quill Awards – caps a year in which Argyle earned 11 awards from its peers in the IABC and the Canadian Public Relations Society (CPRS).
Argyle’s representatives accepted major awards at two events this week: the IABC annual conference in San Francisco and the CRPS national conference in Vancouver.
“It’s exciting to win these 11 prestigious awards, because this shows that Argyle Communications is on the cutting edge in the work we do for our clients, and in the acclaim we earn from our peers,” said Daniel Tisch, President of Argyle Communications. “Great research is the foundation of great communications, and to be judged as the world’s best in this category is a particularly great honour for the Argyle team.”
Argyle Communications’ 2009 awards include:
| Award |
Category |
Client |
| IABC Jake Wittmer Research Award |
Research |
American Peanut Council |
| IABC Gold Quill Award of Merit |
Media Relations |
American Peanut Council |
| IABC Ovation Award of Excellence |
Writing |
Nestle |
| IABC Ovation Award of Merit |
Media Relations Under $50,000 |
Franklin Templeton Investments |
| IABC Ovation Award of Merit |
Electronic & Digital Communications |
Neilson Dairy |
| CPRS National Award of Excellence (Silver) |
Media Relations |
American Peanut Council |
| CPRS ACE Award (Silver) |
Community Relations |
Government of Ontario |
| CPRS ACE Award (Silver) |
Media Relations |
Nestle |
| CPRS ACE Award (Silver) |
Media Relations |
Dignitas International |
| CPRS ACE Award (Bronze) |
Media Relations |
American Peanut Council |
| CPRS ACE Award (Bronze) |
Special Events |
Ontario Climate Change Adaptation Summit |
Argyle earned the Jake Wittmer Research Award for a campaign for the American Peanut Council. Armed with a research-based understanding of peanuts and peanut butter consumption trends among Canadians, Argyle’s holiday campaign goal was to increase “usage occasions” for peanuts and peanut butter. The campaign, Edible Holiday Treats, quadrupled its media relations objective.
The Jake Wittmer Award was established by the IABC Research Foundation, the research and development arm of IABC, to recognize outstanding worldwide research commissioned or developed by an organizational communicator. Jake Wittmer was an IABC chairman and a founder of the organization. He believed that research is inherent to the communication process.
About Argyle Communications (www.argylecommunications.com)
Founded in 1979, Argyle Communications is one of North America’s leading independent public relations brands. Argyle has excellent credentials in consumer marketing, financial services, health, manufacturing, technology and public affairs. Argyle is based in Toronto and has affiliate offices across the continent and around the world.
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